Seattle graphic designer talking about Ecofont.

It could be a personal thing, but as far as I am concerned – Seattle is an extraordinary place to live and work. We are surrounded by so much beauty that is it easily taken for granted by some, while others become hyper aware of the need to preserve it. I consider myself one of the later group - the preservers.
However, for a Seattle graphic designer working in the print industry it is hard not to feel like you are personally responsible for the distraction of environment. So to comfort my conscience I am always on a look out for better and greener ways to do things.
As I was searching the web one day I have stumbled upon a “Holey Grail” - Ecofont. Holey is this case means lots of holes that just might help you to cut back on toner waist. The new Ecofont comes from the Dutch marketing firm Spranq. The Ecofont uses less ink than traditional typefaces, helping you save money and resources.
It works like a water efficient shower head. Instead of a solid letter or a full stream of water you get a letter with small rounded holes in it. These holes are the blank spots and will not get the toner. But when the toner is applied to the paper inside your printer or copier in has the tendency to spread a little. So to the naked eye the letters look perfectly formed, but you just saved yourself a little bit of ink.
Now imagine a company with 5.000 workers using a font like that and it could trim up to $125.000 a year from its printing costs, not to mention the environmental impact of using less toner. (says co-owner Alexander Kraaij in an article about Ecofont published in the latest issue of National Geographic) From a perspective of a Seattle graphic designer who is concerned with the impact she makes each day this is pretty amazing.
But this is not all. The font with holes has grown up. Now it is not a font, it is a clever software that you can install for your office. It is called Ecofont Professional and it makes ink saving easy. You can continue working in your normal (corporate) typeface and the software will “make holes” when you send your file to print. If you are interested in learning more about this you should visit Ecofont’s site. There you will find more info and some nifty pictures explaining the process in grater details.
So, this is just a little bit of information I have to share with you today July 24th 2009. Now you know that at least one Seattle graphic designer is trying to do her part. More articles about sustainable “green printing” and “green design” are coming soon.
Written by Annya A. Uslontseva, Seattle Graphic Designer